The Best Investment Advice …. “know What the #$%@ You are Doing….”

There are so many opinions on what the best investment vehicle is….there are so many cliches on how to invest …..there are so many books on investing strategies ……and on and on.  Why?  Well….because almost everyone is asking the same question and everyone has a different opinion.  The real dilemma is that there is not one answer….although any guru will want you to believe that there is…. and they do their best to convince you they have the answer.  Seen any ads on gold lately?

Sitting in the audience not too long ago, I heard a speaker/guru that I respected very much say the stupidest thing.  I heard him say “….investing in the stock market is a dumb thing to do because there is so much risk.”  Granted he was selling his “silver bullet” program but….what a dumb thing to say.  I know so many people that have done so well in the stock market in good times and in bad that I know the stock market is a great place to invest…..I say what with caution…keep reading.

I have also heard people say that real estate is a bad investment.  When we all know people that have done well in real estate as well…whether the market is good or bad….again…I say that with caution….keep reading.

Of course there are horror stories for any investment vehicle…whether real etate, stocks, businesses, etc.  BUT….there is one very clear statement that makes all the sense in the world in whatever investment vehicle you are investing in:

“Know what the hell you are doing…understand what it is that you investing in.” – me

In other words, have a good understanding of how your investment vehicle works.  If you don’t understand it, don’t do it unless you are willing to lose.  Then…if you lose….don’t #$%@!$ about it.

What I am saying is a knowledgeable investor will understand the risk, do what he or she can to mitigate it and roll with the punches of the investment.  A savvy investor will do all this while taking advantage of the cycles that ALL INVESTMENTS go through.

Savvy investors know that losing money is the cost of doing business….but the key is making more than you lose.  The way great investors do this is by spending the time educating themselves, seeking advice from successful investors and professionals, and mitigating risk.

Investing with little or no knowledge of what you are doing is what I call “Vegas Style Investing.”

So…then next time someone on stage or TV tells you their opinion on investing….take it with a grain of salt.  Remember there are success stories with almost every type of investment vehicle as well as horror stories.  The key is to understand the investment and know what the heck you are doing.

Until next time…..rob

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